Si vous désirez comprendre l’impact présent et futur du web 2.0 , nous vous invitons à lire un super article du businessweek dont voici un extrait ( le passage sur la vision américaine du web 2.0 versus celle européenne est très intéressantes à plusieurs égards).

Dans différents articles, nous nous sommes déjà exprimé notamment sur l’approche de certaines pubs axe et sur des business model comme les cartes  Moos dont nous sommes des fidèles adeptes:

extrait

“We’re now at the busy crossroads where globalization meets Web 2.0. This presents both

a challenge to the old ways of doing business and an opportunity to gain tremendous leverage via the right goods and services. To thrive in this era, companies will have to figure out how to engage young people from all over the world when they conceive of products and services. Businesses need their help in turning concepts into finished products and, especially, in marketing them. Another angle: Companies can follow the trail of blogs and social networking sites to find and recruit young employees all over the world.

American Web 2.0 companies generally think about just the U.S. market when they start up, but European upstarts often plan globally from the get-go. Moo was launched this past September with multiple languages and currencies. “We were international on Day One and in 100 countries in one week,” says Chief Executive Richard Moross. The company even got a surprise order from a guy in North Korea.

There’s a froth of excitement in Britain these days. Web 2.0 startups are popping up all over, venture capital is flowing freely, and suddenly, London is swinging again for the first time since the late 1960s. A group of young Web entrepreneurs who share a Soho penthouse jokingly call themselves Bloomsbury 2.0, but they have a lot more fun than author Virginia Woolf ever did in the early 20th century Bloomsbury literary salon. At a party the group held this spring on the penthouse roof, a young woman in a little black dress waded in a hot tub while a crowd quickly knocked off 36 bottles of Deutz champagne. “